How to Build Backlinks to Your Site To improve Your Page to Rank Higher On Google In 2022?. The Complete SEO Developer Course 2023 [Videos].

Publishing amazing content is great and all. But for your content to get links people need to actually see it.

In other words:

You cant just take a “publish and pray” approach to content marketing and HOPE that people link to you.

Thats because your content is a drop in an ocean of blog posts, videos, Instagram stories and Facebook posts that come out every single day.

In fact, WordPress reports that 70 million new posts come out every month.

WordPress – Monthly blog posts

The takeaway here is that, if you want people to link to your site, you need to actively promote your content.

This video will show you the 9 link building strategies that are working best for me right now.

That said:

You probably dont need to use all 9 of these to build links.

Instead, I recommend focusing on these 3 techniques:

Get Links Via Dead Links

This is also known as “Broken Link Building”.

To use this strategy, first install the CheckMyLinks Chrome extension.

Check My Links tool

Then, scan a page that you find for a dead link.

Find dead links

When you find one, email the person that runs that page (usually the author of the content or the websites webmaster) a personalized version of this email script:

Guest Posting

Guest posting is a VERY controversial topic in the world of SEO.

Guest posting: Controversial topic

And for good reason.

Guest posting definitely can be spammy.

In fact, Google specifically states that large scale campaigns that use “keyword-rich” anchor text links are a no-no.

Keyword-rich anchor text links

So as long as you dont a) make guest posting your #1 link building strategy and b) use keyword-rich anchor text in your backlinks, youre set.

For example, heres a guest post that I published on the SEMRush blog.

This was published on another site in my niche (search engine optimization). So a big checkmark there.

And it was one of two guest posts that I published that month. Thats far from “large scale” guest blogging.

Also, my link back to my site didnt contain any keywords.

SEMrush – Backlinko link

So all in all, this guest post would be considered A-OK in the eyes of Google.

Resource Pages

Resource pages are GREAT for link building.

Thats because resource pages are pages that someone created to link to the best stuff on a given topic.

For example, I have a resource page designed to help people quickly learn SEO.

And this page links to helpful content about keyword research, content and more.

Backlinko – Helpful content

So if you had an outstanding resource about SEO, I might consider adding it to that page.

See All

Comments (660 Comments)

Submit Your Comment

See All Posts

Related Posts

SEO / Blog

What is SEO ( Search Engine Optimization )

SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engines organic results.
25-Feb-2022 /41 /660

SEO / Blog

SEO fundamentals

Lets first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels.
25-Feb-2022 /41 /660

SEO / Blog

Setting up for SEO for WebSite

Getting your website indexed by search engines means youre in the race, not that youre likely to win. Thats where SEO comes in. SEO is an ongoing process that, if done well, increases your chances of winning over time.
25-Feb-2022 /41 /660