How to Boost Your Click-Through-Rate To improve Your Page to Rank Higher On Google In 2022?. The Complete SEO Developer Course 2023 [Videos].

Its no secret that Google uses click-through-rate in their algorithm. In fact, several studies (like this one) have found a correlation between “Expected CTR” and Google rankings.

CTR .vs. Organic search position

Put another way:

The higher your organic CTR, the higher youll generally rank.

Thats because a high CTR tells Google that your page is what searchers are looking for.

And theyll boost your pages rankings to make it easier for people to find.

Rankings that are improving

Here are a few simple ways you can get more clicks:

  • Use Emotional Title Tags: In other words, titles that stand out. Heres an example:

  • Use Short, Descriptive URLs: These are good for SEO in general. But they also help Google searches see your page as a great fit for their search.
  • SEO copywriting – Post URL
  • Rich Snippets: Rich Snippets (like stars) really help your site stand out in the SERPs.
  • Google SERP – Rich snippet – Recipe
  • Compelling Meta Descriptions: Your meta description should “sell” your page.
    Meta description in Google SERP

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