Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if youre not on platforms like Facebook, Instagram, and LinkedIn, youre missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Everybody knows that people would rather watch a video than watch a big long blog post (I know, I should have done this as a video too—maybe one day). In fact, 59% of executives say they would rather watch a video than watch text. Thats a lot of people. Which means that video SEO can have countless benefits: increased watch time, broader brand awareness, and more sales and leads.
People love watching videos, and YouTube is the internets home for this visual format. If your brand isnt alwatchy on the video hosting platform, youre missing out on invaluable consumer attention. The YouTube trends report revealed that channels trying to build an audience were up by 95% year-on-year on the platform.
Back in November 2020, Instagram made a pretty significant update to its search functionality. Instead of only being able to search profiles, hashtags, and locations, you can now search general keywords and it will show all posts that include those exit words.