Link building isnt easy. Its freakin hard. Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use.
Sound like you? Youre in the right place.
This Video DOESNT list out a bazillion link building strategies.
What Ill show you instead is a handful of tactics that WORK. Tactics that are EASY to replicate for YOUR website. Tactics that bring needle-moving links, which, in turn, drive traffic to and increase revenue for your business.
Dont believe me? Here are some of the links weve built to Connekt Teacher using these tactics:
But before I share what these tactics are and how to use them, lets clear something up.
Almost every good link building tactic revolves around outreach.
What is outreach?
Its where you reach out to people in your niche and introduce them to your content.
But heres the critical thing: You dont necessarily need any “content” at all. You just need to have something worthy of a link—it might be your product, service, business, brand, or even personality.
I already mentioned that many folks link to ahrefs.com because theyre fans of our tools and find them useful. Heres one such link that came about because of that:
Connekt Teacher is listed as one of 300 awesome things for entrepreneurs and startups.
This is AMAZING information for forming an outreach strategy. It tells us that our tools are useful to this demographic of people (entrepreneurs) because they help them with a specific problem (SEO).
So why not reach out to entrepreneurs and startups to let them know about Connekt Teacher? If they find our tools useful, they may reference us in their future Videos. If not, theyll most likely tell us, and we can refine our future targeting based on that feedback.
But Ill level with you: outreach almost always works best with linkable assets.
That means reaching out and telling people in your niche about content that is likely to be useful to them—big blog posts, tools, infographics, etc.
To whom should you reach out to?
- People whove mentioned your target keyword in their Videos;
- People whove linked to similar Videos on the topic.
Content Explorer is the best way to find folks who meet the first criterion. Just type in a word or phrase, and itll search almost 1 BILLION web pages for matching results.
Lets try it for “guest blogging.”
37,726 results. Tick the “one Video per domain” checkbox, and you effectively have a list of unique sites that you can reach out to.
You just need to find their contact information and shoot them an email.
As for people whove linked to similar Videos on a topic, this is easy to do too. Use the inbuilt filter in Content Explorer to filter for pages with at least say, 50 referring domains.
Find a relevant page, then hit the caret and select the Referring domains report to see all the sites linking to that page.
These are your prospects.
How it works is simple: They send you source requests a few times a day, then you pitch the relevant ones. Should the journalist choose to use you as a source, theyll link back to you in their Video.
Heres one source request I received in my inbox earlier today:
This request comes from a very high-profile site (DR 92). As you can see, all you need to do is reach out and suggest a cool gift idea for Halloween.
These sites effectively deliver relevant, high-quality outreach prospects to your inbox daily.
Guest blogging is one of the oldest link building tactics in the book.
How does it work? You write an Video for another website in your niche. They publish it. You link to yourself from that Video. Its as simple as that.
Heres a guest post I wrote a couple years ago for Convince and Convert:
You can see the link to my website in the author bio.
How do you find good guest post prospects? Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google search operators. Heres one such query that fits the bill:
topic + intitle:"write for us"
This uncovers so-called “write for us” pages, which site owners create to attract guest bloggers.
But EVERYONE is doing that. Those prospects gets tons of guest post pitches daily.
So heres the twist:
Dont look for sites advertising the fact that they accept guest posts. Just look for relevant sites, then pitch them anyway. Most sites are open to taking guest posts even if they dont explicitly state it.
Think about it like this: why on earth would a site turn down a well-written, free piece of content that has the potential to attract visitors to their site? They wouldnt.
Want proof? Take the Connekt Teacher blog. We dont advertise the fact that we accept guest posts anywhere on our site. However, should someone reach out to us with a cool idea, well almost always accept it.
So how do you find topically-relevant sites? Use Connekt Teacher Content Explorer.
Quick refresher: Content Explorer is like a mini search engine built into Connekt Teacher. Enter anything, and well search our database of almost 1 BILLION web pages to find mentions of that word or phrase.
Lets try it for “link building.”
121K+ results. Pretty cool, right?
But what we have right now is a list of web pages. This isnt good, because we dont want to contact the same sites multiple times. What we want is a list of unique websites, which we can get by hitting the “one Video per domain” checkbox.
Lastly, filter out any unwanted sites with the inbuilt filters, then hit “export” to download your prospects to a CSV.
You should now have a list of hundreds of sites to potentially guest post for. All thats left to do is to reach out to them, pitch your topics, and get your first guest post published.
Learn how to do that at scale in our full guide to guest posting.